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How important is your Logo Design?

You know the saying you never get a second chance to make a first impression?

Well, your logo design is your first opportunity to promote the personality and credibility of your brand. It’s important your logo represents who you are, what you do, is instantly recognisable and resonates with your customers.

Logo design is where George got the name for Squiggle Graphics… Clients would come to George with a sheet of squiggles and she’d apply her design magic to produce a shiny new logo that brings a brand/business to life.

Logo design will typically consist of any or all of these elements:
1. Graphics/ image
2. typography i.e. business name
3. colour
4. strapline

Logo design – Graphics

This will usually have some correlation to your business sector so that customers instantly know the type of business you have. Pictures are often ‘read’ quicker than words and at a glance, capture more attention

Logo design – Typography

Probably the most obvious component in your logo design but its not just the name, its the font that you use that also needs consideration when looking at the design of your logo. Is the font easy to read? Does it appeal to your target market? For example a toy company would probably use a softer more fun font whilst a solicitor or accountant would probably look for a stronger, more traditional font.

Logo design – Colour

The colours you choose for your logo design should be used across your branding so that there is consistency on all your marketing materials both printed and online. Certain colours will encourage certain emotions; for example orange is often associated with joy, warmth and happiness, purple with luxury, nobility and power.

Logo design – Strapline

Do you have one? Do you need one? If you use one it needs to only be a few words, it can help to describe what you do or perhaps can be used to establish your authority in your chosen field or your niche offering.

Squiggle Graphics approach to logo design

When looking at logo design we usually have an initial conversation which allows to build a relationship with both you and your business and also understand who is your target market/customers. We then look at at colours, fonts and offer our customers 2 or 3 concept ideas and then develop their preference until we have perfected the design.

A well designed logo will do a lot of the heavy lifting for your future marketing, it should reflect your business and tell a story of your brand…it’s not just ‘a name’ but a visual representation of your business that is instantly memorable to your target market.

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