Top Tips – Getting your website to work for you
TOP TIP #9 – What are organic listings?
Organic listings are the free, natural results on a search engine result page as shown in the image. The pages in an organic listing have been crawled by googlebots (other search engines are available!) and have been found to be valuable, or relevant to the search term in question.
How and where you rank for your organic listings will depend on many outside variables, not least the ever changing algorithms of the likes of google and bing. Organic listings take time and regular updating of your website, SEO and online content to have the desired effect of getting more traffic to your business website.
TOP TIP #10 – Tell people where you are!
This might be the most obvious topic, however, just because you have a website, doesn’t mean that people will find you…you may have realised by now, there’s a bit more work to put in.
– Any opportunity you have, include your website address
– All printed marketing, your clothes, your vehicles and signage
– Your email signature and even social media posts
You’ve likely spent some months getting your website ready and now you need to get it out there and get people finding you
If you’ve changed domain name, or rebranded with a new name, make sure you update any online listings as well.
TOP TIP #11 – Improving your organic listings
Getting to the famed, no 1 spot on Google, is a bit of a myth.
Online search trends are changing constantly and consumers’ behaviours are changing too, making us consider everything we do is now mobile friendly as well.
What we do know though, is that with continued effort at keeping your website up to date; this includes feeds of reviews/recommendations, blogs and social media pages, along with relevant SEO, you’ll stand a much better chance of improving your free listings. We can get into more technical tweaks including image tags, page speeds and broken links aswell.
The very nature in which ranking works means you have to thinking long term, remember it won’t happen over night; it can take anything from 6 months to a year for your site to be fully established in the search rankings.
Google has tools we utilise to tell it to crawl your site but it is their recommendation to continue with small tweaks and developments, rather than vast changes and removing of pages, unless a change in the business direction takes place, as this can have a negative impact.
TOP TIP #12 – Don’t miss an opportunity to share your business info
Did you know you can track visits to your website using link trackers like bit.ly? It’s what we use here at Squiggle – has anyone noticed the links on our posts are branded? Looks more professional, we think.
It’s so simple to set up and you’ll be able to track where your website viewers are coming from, just by using a unique link. It’s great for any promotions you run and want to track what return you get from social activity or flyers for example.
EG: We manage social media for a pub; if they’re holding an event with a special menu, we upload the menu to the website and then create a bit.ly link for that Menu. When we post the link on social media, we can see how many people have clicked on the menu!
TOP TIP #13 – Does my website shout me?
To get your website to work for you, it needs to shout you / your business and be recognisable to your followers; from the colours you use, the style of imagery and tone of voice of the content.
Your customers come to you looking for something, does your homepage answer that burning question or provide those services? It should be clear what your core services and products are from your homepage.
If your business has evolved and you’ve invested in refining your services or your product range has changed to attract your ideal clients, have you updated your website to reflect these changes as well?
TOP TIP #14 – Email Marketing
We use mailchimp for our email marketing, it’s simple to set up and it’s free so everyone can use it! Email marketing remains a key way to keep your clients up to date on what’s happening in your business, primarily those that aren’t on social media (!!)
You can tailor your message, make it personal by addressing the recipient by their first name and only send them only information they want to receive.
If you’re a bit of pro, you might be looking to automate some emails or set up tags and lists to organise your contacts – this all helps to promote a professional, credible looking business and further personalise your interaction with your customers.
Your newsletters don’t have to be chapter and verse, but do need to include links to your website or social media profiles. Get your clients’ online to view your content – a recent blog, new product or service, it’s all more hits to the website which is what we’re after.
At Squiggle our mailchimp training will get you up and running with everything you need to know about email marketing with out the headache of the technical set up! You’ll be armed with a branded template, all the know how to get going and an interactive how-to reference guide. Pop us a message if you’re interested.
TOP TIP #15 – Your website is your shop window
We often say to clients’, think of your website as your online shop window, you wouldn’t expect to visit a physical shop and not see any changes. Keeping website content fresh isn’t only good for visiting customers, its what the bots crawling your website are on the look out for as well.
Websites should be an ongoing work in progress; now don’t panic, we don’t want everypage re-written every month!! You can have a feed of your social media profiles pulling through, your instagram gallery or facebook timeline for example. If you have blogs on industry topics, you can feature these on the homepage too, like you can a news item putting your freshest content right infront of your customers.
Here at Squiggle, not only do we share our top tips with you on our social channels, this new content is added to the website weekly as well. 🙂
TOP TIP #16 – What if my clients aren’t online?
It’s not all about online marketing, if you want local interest in your local business, there’s plenty of offline printed marketing to fulfil your needs. Think leaflet or postcard drops or advertising in the local press; local parish news or village newsletters are very popular in more rural locations.
We have been doing just this for a Client who started a new business last summer; our Client has a wide customer base and would be of interest to businesses and individuals. We looked at a creating a geographical catchment area of our Client’s location and then researched the local publications that were distributed in the area. We’ve been placing ads into 3 titles and along with social media campaigns, our client is gaining new custom each week!